Visibility on AI

GEO: help ChatGPT and other AI tools find your company

More and more people ask an AI for advice before searching on Google. We measure how ChatGPT, Perplexity, Gemini and Claude talk about your company and work on your website and profiles so they can find it and cite it.

What is GEO? GEO stands for Generative Engine Optimization: it is the work that makes a company easy for AI assistants such as ChatGPT, Perplexity, Gemini and Claude to find, understand and cite.

Dabryx offers it in three packages: an audit with a measurement of the answers, an improvement project covering the website and external profiles, and a monthly plan. We work on any website, anywhere in Italy, and we measure the results before and after.

Why get found by AI

A ChatGPT answer names only a few companies. If you are not among them, for that customer you do not exist.

People ask AI

People looking for a supplier put the question to an assistant and immediately get a few names, already compared with one another.

Few names per answer

There is no second page of results: usually between three and ten companies are cited.

AI tools read differently

They look for clear, verifiable facts: what you do, where, for whom and at what price. Vague copy is discarded.

The website alone is not enough

A piece of information carries more weight when it appears identically on the website, on the company's listings and on third-party sites.

GEO and SEO: what changes

SEO is about appearing among Google's results. GEO is about being cited within an AI's answer. The foundations are the same: a fast website that search engines can read, with useful content. If your SEO is not in good shape, that is where to start.

There are three differences:

  • The question is longer. People write a full sentence to an AI, with city, sector and constraints. You need pages that answer specific questions.
  • The passage matters, not the page. AI tools extract a few lines. Every page needs a short answer that still makes sense when read on its own.
  • Confirmation matters. AI tools compare several sources. Your location, services, areas served and clients must match everywhere.

The method in 5 steps

From the first measurement to the comparison of results. The timings refer to the Improvement project.

  1. Baseline measurement

    First week

    Together we choose the questions a customer would put to an AI to find a company like yours. We put them to ChatGPT and the other assistants and record who is cited, in what order and with which sources.

  2. Audit of the website and the sources

    First week

    We check what AI tools can read on your website, which information is missing or contradictory, and which external sites they take information about your competitors from.

  3. Work on the website

    2 to 4 weeks

    We rewrite the key pages with short, complete answers, add frequently asked questions, structured data and the llms.txt file, and open up access to AI crawlers.

  4. External confirmation

    2 to 4 weeks

    We align the company's listings on Google, Bing, LinkedIn and industry directories: AI tools trust a piece of information when they find it identical in several places.

  5. New measurement and report

    After 4-6 weeks

    We ask the same questions again and compare the answers with the baseline. You receive a report with dated tables and the things still to be done.

What we measure and what you receive

Real figures and answers, with the date on which they were collected.

What we check

  • Whether your company is cited in the answers to the questions chosen together
  • In what position it appears and how it is described
  • Which competitors are cited instead of you
  • Which sites AI tools take their information from
  • Incorrect or outdated information that AI tools report about your company
  • Whether AI crawlers can access your website

What you receive

  • A report with the answers obtained, question by question
  • The list of actions in order of priority
  • The before-and-after comparison, using the same questions
  • The revised pages and copy, which remain yours
  • The company's external listings aligned with one another
  • In the Monthly plan: a new measurement at every round

Three packages

The quote follows a free initial conversation and is based on the website and the number of questions to track.

Analysis

To find out where you stand

  • Measurement of AI answers on an agreed list of questions
  • Check of the website and the company's external listings
  • A report with the things to do, in order of priority
  • You can entrust the work to us or to whoever already looks after your website
Request the Audit

Monthly plan

For those who want continuity

  • Measurements repeated at regular intervals
  • New content on the questions where the company does not appear
  • Management of external listings and reviews
  • A report at every measurement, showing what has changed
Request the Monthly plan

What we do not promise

Nobody can guarantee that an AI will cite a company, or in what position. Anyone who promises that is not telling the truth. Answers change from one day to the next, vary from person to person and depend on choices made by the providers that nobody controls from the outside.

What we can guarantee is the work: an honest baseline measurement, concrete improvements to what AI tools read and a new measurement with the same questions. If after the Audit we see that there is little room for improvement for your company, we tell you before proposing anything else.

Timings are measured in weeks: AI tools update their sources at different paces and the first effects usually show after one or two months.

Frequently asked questions

What is GEO (Generative Engine Optimization)?

It is the work that makes a company easy for AI assistants such as ChatGPT, Perplexity, Gemini and Claude to find, understand and cite. It covers the website copy, structured data, access for AI crawlers and the information about the company published on other sites.

What is the difference between GEO and SEO?

SEO aims to appear among Google's results; GEO aims to be cited within an AI's answer. The technical foundations are shared. GEO adds short, complete answers to customers' questions and consistency of information between the website and external sources.

Can you guarantee that ChatGPT will cite my company?

No, and nobody can. AI answers change over time and from person to person. What we guarantee is the method: a baseline measurement, concrete improvements and a new measurement with the same questions, so you can see what has changed.

How long does it take to see a result?

Usually one to two months after the work is done. AI tools that search the web in real time react sooner; those that rely on data collected in the past take longer. That is why the second measurement is taken after 4-6 weeks.

Do you also work on a website you did not build?

Yes. The Audit can be carried out on any website. For the improvements, we work directly if we have access to the website, or we hand over copy and instructions to whoever manages it.

What are the llms.txt file and structured data?

The llms.txt file is a summary of the website written for AI tools: who the company is, what it offers and which the main pages are. Structured data is information hidden in the code of the pages that precisely describes the company, services, prices and frequently asked questions.

Is it worth blocking AI crawlers?

Not if you want to be cited. An AI that cannot read the website cannot recommend it. In the initial check we verify that the robots.txt file and the server are not mistakenly blocking the crawlers of ChatGPT, Claude, Perplexity and Google.

How much does GEO work cost?

It depends on the size of the website, the number of questions to track and the package you choose. After a free initial conversation you receive a written quote with activities, timings and cost.

Do you work throughout Italy?

Yes. GEO work is carried out remotely, with meetings by video call. For companies that prefer it, we also come to your premises.

Want to know how AI tools talk about your company?

Send us your website and two or three questions your customers would put to an AI: we will reply with a proposal.

Response times

Within 2 hours on business days (9:00–18:00) for clients with a support contract.

AI consulting

Basic installation from €2,900, consultancy from €100 per hour, on your company's server or Mac.

Where we work

Throughout Italy: we come on site to the client's premises and also support you remotely.