About Us
A software house with first-hand experience in retail, fashion and hospitality
Before writing software for shops, fashion chains and hotels, we worked in those sectors ourselves. That's why our management systems start from how work is really done at the till, on the shop floor and at reception, not from a theoretical model.
Why having worked in your sector matters
Dabryx was founded in 2023 with a simple idea: management software only works if the people who design it know the job it has to simplify. We have hands-on experience in retail, fashion and hospitality: we know what happens when an employee falls ill mid-shift, when a store in another country closes its month, or when reception has to deal with an overbooking.
This experience lets us ask the right questions from the very first meeting, anticipate edge cases and deliver tools that staff are happy to use, because they reflect the way they work. It's also why projects get going faster: less time explaining the sector, more time solving the problem.
The sectors we know from the inside
In each of them we have already designed, delivered and supported software in production.
Retail and grocery retail
Shifts across several departments and stores, automatic replacements in case of sickness, clock-ins, holidays and shift swaps. As for the Conad supermarkets in Colleferro.
Fashion
Store staff in several countries, country-city-store hierarchies, payroll export, sign-in with company accounts and an interface in 10 languages. As for Pinko.
Hospitality
Hotel management systems with rooms, availability, rates and bookings, and websites with direct booking and payments. As for Hotel Villa Fiorita and Albergo Palazzo Principe.
How we work
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We start from the ground up
We observe how work is really done, in the store, on the shop floor or at reception, and talk to the people who will use the software every day.
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We design around your processes
No packages to bend into shape: the management system follows your rules, your schedules and your approval workflows.
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Frequent releases
Versions to try straight away, refined together with the people who use them, right through to go-live.
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AI where it really matters
Automations and artificial intelligence installed in your company, with data that stays under your control.
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We stay by your side
Staff training and ticket-based support with responses within 2 hours on working days.
Our values
First-hand know-how
We speak your industry's language: no abstract solutions, only tools designed for real work.
Transparency
Phased quotes, clear prices and direct communication with the developers.
Your data stays yours
Software you own, data in the company or on European servers, AI with nothing sent to external services.
Partnership
We measure ourselves on our clients' results, not on billed hours.
Case studies
Pinko
Multi-country HR system for retail stores
Shifts, clock-ins, holidays and payroll export, with country, city and store hierarchies and an interface in 10 languages.
Conad – Colleferro (Rome)
Shifts and attendance that learn from history
A learning engine derives shift rules from past rotas, finds substitutes for sick leave and manages clock-ins, holidays and two stores.
Where we are
We're based in Rocca Priora, just outside Rome. We work with companies in Lazio, Emilia-Romagna and Lombardy and on international projects, both remotely and on site at the client's premises.
DABRYX · VAT no. 16982021004Via del Salice 11, 00079 Rocca Priora (RM), Italy
info@dabryx.com
Frequently asked questions
Which sectors does Dabryx have experience in?
Retail and grocery retail, fashion and hospitality. These are sectors we have worked in directly and for which we have developed management systems now in production, such as those for the Conad supermarkets in Colleferro, the Pinko stores and hotels in Salsomaggiore Terme.
Do you only work in these sectors?
No. We also develop custom software and install local AI for manufacturing, logistics and service companies and professional firms. In retail, fashion and hospitality, though, we start with an advantage: we already know the processes, the exceptions and the language.
When was Dabryx founded and where is it based?
Dabryx was founded in 2023 and is based at Via del Salice 11, 00079 Rocca Priora (RM), Italy.
Tell us how your company works
We reply personally: if your sector is one of ours, we'll spot it straight away.
Response times
Within 2 hours on business days (9:00–18:00) for clients with a support contract.
AI consulting
From €100 per hour, on your company's servers or Macs.
Where we work
All over Italy, remotely and on site.